Brand Identity
We build recognition, trust and loyalty around your brand — from the logo to a full kit of branded materials and outdoor advertising. Strategy, not a one-off design.
What's included in our brand identity service
Brand identity isn't a one-off investment — it's a strategically built, long-term visual and communication language for your company. We build it on research into your industry, competitors and audience.
Logo design
Full set of branded materials
Print & delivery assistance
Billboard & media advertising
The result is a brand your audience recognizes at first glance and trusts at every subsequent touchpoint.
Hosting & Support
Every project we deliver is backed by managed hosting, uptime monitoring, and a support team that answers — free updates, fast fixes, and a direct line to us whenever you need it.
What's our approach?
We build your brand identity on deep research of your audience and competitors — not just a pretty logo, but a system that works across every channel.
Strategy before design
Every project starts with research into the industry, competitors and target audience before a pencil ever touches paper.
One consistent visual language
From the logo to the packaging — every element speaks with one voice and projects scale.
The psychology of perception
Colors, shapes and typography chosen to create a specific feeling in your audience — trust, luxury, momentum.
A long-term partnership
Your brand identity grows with your business — we support you well beyond the initial rollout.
An identity that works everywhere
Ready for both digital and physical environments — from website and social media to packaging, billboards and office signage.
How we work
A clear 6-step process — from research to a finished brand guide and marketing materials.
Research
Analysis of your industry, competitors and target audience to define what will make your brand stand out.
Crafting visually stunning websites with an exceptional UI/UX
What determines the price of brand identity?
We don't publish fixed prices — every project is different. Here are the main factors that shape your quote.
What do you need?
Project Size?
Search Engine Optimization?
Design Complexity?
Timeline?
Content Ready?
Post-Launch Support?
Estimated Project Cost
$0
A team with an eye for detail
More About Us
Web Development
Front-End & Back-EndHand-builds every website and online store — no templates. Responsible for speed, security and integrations with ERP, courier and payment systems.
Web Design & UX/UI
Design & User ExperienceCreates a unique visual identity for every brand and Mobile First layouts — comfortable to use on every device.
SEO Optimization
Technical & Content SEOBakes SEO into the code from line one — technical optimization, content strategy and link building to help you rank high on Google.
Digital Marketing
Google Ads, Social Media, RemarketingManages Google Ads and social media advertising budgets with measurable results and detailed monthly reporting.
Brand Identity
Logo & Visual CommunicationBuilds complete brand identity — from logo to marketing materials — so you're recognizable everywhere.
Project Management
Client — Team CoordinationKeeps every project on time and within scope, turning complex requirements into clear, actionable plans.
Why Web Factor?
Every project starts with understanding your goals. We combine strategy, design, and technology to deliver digital products that truly work for your business.
Experience across many industries
From hotels and real estate to construction companies and e-commerce brands.
Preferential print terms
Long-standing relationships with leading print houses that save our clients time and budget.
A complete, end-to-end approach
Logo, website and marketing under one roof — identity and digital presence move forward together.
Long-term support
We help your brand keep growing well after the initial identity is delivered.
Trusted by recognizable brands
We've built identities for hotels, investment firms, e-commerce brands and professional services in Bulgaria and abroad.
Brand Identity — FAQ
Brand identity is your company's complete visual and communication presence — logo, colors, typography, tone of voice and materials. It builds recognition, trust and loyalty, turning casual visitors into an audience that actively seeks you out.
The price depends on the number and type of materials needed, logo complexity, whether it's a new brand or a rebrand, and the scope of print and advertising elements. Send us your project details and you'll receive a personal quote.
A standard logo and core materials package takes between 2 and 4 weeks. More complex projects with a full materials pack and advertising campaign are scheduled individually.
Of course. If you already have guidelines, colors or a partially built vision, we take them into account and build further work on top of them instead of starting from scratch.
You have another question?
Write to us &
we will call you back
Call us Now:
We are available from
8:30 am to 8:30 pm
every day
Recent Projects.
Nido Residence
We developed the luxury website for Nido Residence, a family-oriented residential building in Sofia that embodies comfort and elegance in the heart...
Lighthouse Golf & Spa Hotel
We created the flagship website for Lighthouse Golf & Spa Hotel, a luxury resort in Balchik featuring a golf course, spa center, and high-standard...
Ready for a brand people recognize at first glance?
Tell us about your business — you'll get a step-by-step plan for building a recognizable brand identity.
Step 1
Schedule a Call
We'd love to learn more about you—your goals, what's working, and where you'd like support. This helps us ensure we're the right fit and can create a plan that delivers real results.
Step 2
Get a Custom Plan That Delivers
You'll receive a straightforward, results-driven proposal designed around your goals — without any filler, fluff, or cookie-cutter pricing.
Step 3
We Get to Work
From day one, we're all in. We dive deep into the details, communicate clearly, and focus on one thing: delivering results that matter.
Book Your Intro Call
What our customers are saying about us?
Real feedback from real clients we've had the pleasure of working with.
We Can Help You Also With
A powerful tool for defining a company's positioning and establishing a cohesive visual language that guides every step of the brand journey.
Web Design & Development
Design and development united in a seamless process, from concept to launch.
